Cegedim Communication Directe (CCD)

Specializing in professional databases and promotional tools throughout the world and backed by its expertise in these areas, Cegedim has developed a specific department for its French activities in the field of direct marketing, Cegedim Communication Directe.

Go To CCD Website  

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Cegedim Communication Directe offers

Specific databases

  • Business & Management: 278,912 companies, classified by revenue figures, with telephone and fax numbers.
  • More than 500,000 skilled functions.
  • 3,193,314 corporate headquarters with details of the main executive, telephone and fax,
  • INSEE: 5,253,131 establishments (exhaustive company index,)
  • Professionals: independent professionals, administrations, elected officials.

Data processing

  • Database audit, normalization, restructuring, clearing
  • Merge and purge, reconciliation, data consolidation
  • Sirénage (reconciliation with the Siren database)
  • Data cleaning and enrichment
  •  “Client data” maintenance using updates specific to CCD
  •  Analysis of data and client profiles, segmentation, marketing scores

Online services

  • DataDistri: online counter/extractor that makes it possible to independently feed postal mailing, telemarketing and faxing campaigns with a history of targeting strategie.
  • SirWeb: allowing access to the INSEE’s Siren repository, enriched with Cegedim information, for the identification and qualification of data contained in client CRM
  • GlobalDataControl: providing open access for the triggering of automatic data enrichment and reliability processes

To offer all of these services, CCD relies on programs and tools, a number of which are unique in France, such as the “Source”
database (a log of all establishment transfers and changes of domicile since 1993).

Products and services dedicated to Press and Web publishers

Cegedim Communication Directe provides a set of solutions to print and digital news publishers to optimize their customers’ knowledge:

  • SIGA meets the requirements of press publishers in the fields of subscription management, direct marketing, circulation, and business intelligence.
  • OneKey Web Authentification is a Web service designed specifically for publishers of professional content sites requiring strict validation of access. OneKey Web Authentification can construct very precise visitor profiles by relying on the Group’s business reference systems.