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With more than 200,000 medical representatives in 80 countries using its sales tools when detailing prescribers, Cegedim Dendrite is the leader in Customer Relationship Management (CRM) for the pharmaceutical industry. By relying on its OneKey database, the world’s reference for pharmaceutical professionals, Cegedim Dendrite offers a complete portfolio of high value-added CRM solutions in the fields of sales, marketing and compliance studies.
The main objective for the Cegedim Dendrite product line is to provide its clients in the healthcare and life sciences industries with the tools that are optimally adapted to respond to the complex problems in the medical information business.

They are designed to measure and optimize the efficiency of various medical promotional media in a professional world that is constantly changing.

It is the only product line capable of managing action histories without being subject to constraints relating to changes in the structure of medical populations.

OneKey

The OneKey worldwide database is the focal point of the Cegedim Group’s activities. It now includes more than 5 million healthcare professionals and with the United States, China and India will soon exceed 8 million.
Collaborators present in each country and linked by way of the Group’s computer network enrich, validate and monitor the database, in keeping with ISO 9001 certified procedures, on a daily basis. Approximately 550 very experienced collaborators with in-depth knowledge of local healthcare problems carry out more than 7 million updates every year.
Used by medical reps as well as major players in the healthcare world (specialized journals, insurance companies, mutual healthcare companies,…), the OneKey database makes it possible to have specific knowledge of medical information needs in each healthcare professional category and provides different means of contacting them: business addresses, telephone numbers, email addresses,…

Each year, it is generally accepted that 10% of the contact information for healthcare professionals changes, and the rate goes up to almost 30% for those who are hospital-based. In this context, supplying medical reps with real time up to date information is a high added-value that allows them to optimize their time as well as the quality of their visits.

Around this essential information, Cegedim Dendrite offers specific services that improve knowledge of the environment, needs, influences and habits of healthcare professionals. Cegedim Dendrite integrates an exact representation of the organization of healthcare systems in use in each country, including hierarchical and influential links at institutional and individual levels.

A complete line of pharmaceutical CRM services
With a regulatory framework that is constantly changing and an environment in which economic pressures are increasingly tense, now more than ever, players in the pharmaceutical industry need marketing and sales tools that allows them to improve their efficiency.

In order to help them respond to these challenges, Cegedim Dendrite offers a complete line of CRM products and services:

• a line of software packages adapted to the needs of large medical rep networks and complex environments
• installation and support services, including local issues,
• business intelligence services,
• hosting services.

A line of software that is specialized for each country, market and functionality

Cegedim Dendrite’s top priority is the satisfaction of its life science clients, be they local, regional or worldwide players. That is why dedicated and highly qualified resources are allocated for each product, service and client, with the best level of service in the industry for each country

Asia Pacific solution

• Mobile Intelligence
• Americas solution
• Mobile Intelligence,
• Compliance Solutions,
• Integrated Sales & Marketing Solutions,
• Target, available for PDA (Personal Digital Assistant)
• EMEA solution
• TEAMS (ASP model),
• Mobile Intelligence, also available in Software as a Service) model,
• Trends for specific segments, PDA and Web
• Global Offers
• Mobile Intelligence

These solutions integrate in-depth knowledge of the pharmaceutical industry and its specificities, in particular, the importance of face-to-face contact and the emergence of new promotional channels. With OneKey, all interactions with healthcare professionals are coordinated and optimized.

A worldwide presence

By combining Cegedim’s European activities with those of Dendrite in the United States and in Asia-Pacific, Cegedim Dendrite responds to the regional and worldwide issues and needs of pharmaceutical companies and is supported in particular by:

• 6 hosting centers and 9 skills centers worldwide (including Chesapeake, Mexico, Paris, Cairo, Warsaw, Tokyo, Osaka, Auckland, Bangalore),
• the largest and best pharmaceutical CRM dedicated R&D structure capable of ensuring the continued existence and optimization of its clients’ investments (with more than 1000 developers).

Cegedim is constantly innovating in order to meet the needs of its clients in the best manner possible, as is the case with its newly launched "Compliance" solutions. These "Compliance" products are designed to ensure that information of the highest quality is distributed by pharmaceutical companies and their medical reps. They have been very successful in the United States and will expand quickly to other major world markets.
In the face of increasing pharmaceutical product infringements, this activity is destined for large scale worldwide development.