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CRM and strategic data
Auditing, business intelligence and ROI
With its panels of doctors, THALES is the leading medical database based on the daily activities of doctors, representative of the national population.
Historically present in France, THALES panels today consist of 1,200 general practitioners and 700 specialists:
- 100 cardiologists
- 60 neurologists
- 100 psychiatrists
- 120 gynecologists
- 100 pediatricians
- 100 rheumatologists
- 120 gastroenterologists.
This tested method has recently been launched in the European TOP 5 markets on the basis of representative panels formed of:
- 1,000 general practitioners in the United Kingdom
- 500 general practitioners in Italy
- 300 general practitioners in Belgium
- 500 general practitioners in Germany (1st quarter of 2006)
- and soon also in Spain (end 2006).
The information which is gathered continually and in real time in doctors’ surgeries using practice management software allows patients and doctors to be longitudinally monitored in order to analyze the prescriptions context in real-life situations.
The data gathered has led to the development of a full range of studies, whose reliability has been recognized by the pharmaceutical industry and public institutions.
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Marketing studies: competitive analysis and assessment of opportunities, product launch and monitoring using key performance indicators and pre-marketing report.
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Promotional impact studies and ROI: measuring the impact of promotional operations on the real prescription of doctors, analysis and optimization of the media mix, planning of commercial strategies and monitoring targets.
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Economic and epidemiological studies, a reflection of what happens in «real life»; frequently used by pharmaceutical companies to defend their positions in front of healthcare authorities, these studies are increasingly validated upfront by healthcare authorities.
Contacts:
90/92 route de la Reine
92641 BOULOGNE-BILLANCOURT Cedex
France
Tel: + 33 (0)1 49 09 83 00
Fax: + 33 (0)1 49 09 83 80