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Cegedim is constantly working to develop and generate synergies among its businesses in order to enhance the quality and breadth of its service offering and ensure that customer satisfaction comes first.

Cegedim Group acquired US company Dendrite International Inc., whose international presence is an excellent complement to that of Cegedim, in early May 2007. The Group is now the world leader in life sciences CRM. Equipped with the largest and most efficient R&D unit dedicated to this highly specific sector, Cegedim boasts an unrivalled ability to optimize its client’s promotional efforts.

Cegedim Group is in the best position to cater to pharmaceutical companies’ local, regional and global needs with a comprehensive range of products and services, including: CRM solutions, support and training staff, sales force optimization solutions, targeting tools, database offerings, and performance measurement tools. At the crux of all of these activities is Cegedim’s OneKey database, which the Group plans to make the global standard for healthcare professionals.

At the same time, Cegedim continues to invest in the Healthcare field by producing medical, paramedical and pharmacist software that helps fortify its European positioning, and by supplying local offerings that are tailored to the needs of the private health insurance sector.

Furthermore, the recent divestment of certain “non-healthcare” businesses to the TESSI Group has enabled Cegedim to refocus its multi-sector activities on a smaller number of fields, notably human resources outsourcing, IT optimization services, financial leasing and database management, with the goal of always serving its clients better.