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Cegedim Strategic Data (CSD) is a leading Market Research company dedicated to the healthcare industry. With over 30 years of experience in the pharmaceutical industry, CSD (previously CAM, Thalès, Zoom and Decisions Research) offers a wide range of services and solutions adapted to the needs of its clients. CSD sets itself apart from its competitors in particular by its ability to integrate promotional data from healthcare professionals with longitudinal follow-up data for patients stemming from their epidemiological observational studies.

CSD’s clients include more than 50 global and 500 local pharmaceutical companies.  It also has solid international expertise and is present in 58 countries, which allows it to provide its clients with comparable worldwide analyses.  CSD studies focus on the healthcare industry players: office and hospital-based physicians, pharmacists and patients. Each step of the market research process is carried out in-house, from the collection of raw data to its processing, analysis, interpretation and finally to the presentation of the studies to clients.

Promotional Data

Each year, more than 150,000 healthcare professionals worldwide participate in CSD’s panels. The data collected on the various promotional investments made by companies are updated on a monthly or quarterly basis. This data makes it possible for our clients to follow the pharmaceutical industry’s marketing strategies and promotional activities.  Our studies cover media mix analysis, monitoring of changes in investments depending on the targets (general practitioners, specialists & pharmacists), the impact of medical representatives visits, sales force effectiveness and competitive intelligence.  CSD covers the following media channels: detailing, press advertisements, product samples, direct mailings, meetings, clinical trials, internet and DTC.

Patient Data

Longitudinal patient data offers a comprehensive approach to treatment behaviour, both office and hospital-based.
These observational studies are carried out using real and anonymous data from CSD’s Longitudinal Patient Database (LPD).  The data is collected through our practice management software which is installed in the physician’s offices.   Information collected in this manner opens up a large range of possibilities for studies: monitoring of market changes, product performance follow-up in particular during the launch phase, opportunity segments, patient cohorts, drug utilisation studies, epidemiological and economic studies, overview of prescribing behaviour, etc...  CSD currently owns 9 longitudinal patient databases worldwide. 

Medical Research

CSD recently enhanced its medical research capabilities (in particular for hospitals and oncology), when it merged its Pharmaco-epidemiological activities with 3ES, a CRO (Contract Research Organization).
With its Longitudinal Patient Databases and its web-based patient data collection tool INES© (E-CRF), CSD is equipped to respond to pharmaceutical companies’ medical research questions whether they be clinical trials, epidemiological, economic or observational studies.

Communication Follow-up

Communication Follow-up offers clients a full view of market communications, both with general reports or in depth analysis, on all the major therapeutic areas.   With these studies CSD’s clients can measure their sales force performance, evaluate how their messages are recalled and estimate the impact of their communications on prescriptions. 
CSD has carried out more than 3000 recall studies over the past ten years. CSD’s Communication Follow-Up reports are adapted to the specific needs of each client, and deal with product communications and its changes over time, allowing for strategic adjustments to strategies and communications campaigns, if necessary.

Primary Market Research (PMR)

Primary Market Research provides Ad-hoc Studies both quantitative and qualitative which are tailored to fit customer specific needs and provide valuable findings that result in actionable strategic recommendations.
CSD’s PMR has strong international experience, and in 2007 conducted over 70 international studies (Prescription behaviour, Brand awareness, Ad & message testing, usage & attitudes, cluster & segmentation analysis, etc.). CSD can also provide multi-country studies.