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Founded in 1969, Cegedim is a global technology and services company specializing in the healthcare field.
Cegedim is the world’s leader in pharmaceutical CRM, its traditional core business, with the recent acquisition of the American Group Dendrite. Equipped with the largest and most efficient R&D unit dedicated to this highly specific sector, Cegedim provides the largest pharmaceutical companies with vital support for successful Customer Relationship Management (CRM) and helps measure sales and marketing effectiveness. Cegedim’s CRM tools, enhanced by the Group’s strategic databases, provide sales and marketing departments with a clearer picture of their market and targets, in order to optimize their strategies and return on investment.

To learn more about the specificities of pharmaceutical CRM

Cegedim has also positioned itself as one of Europe’s leading producers of medical and para-medical management software, and also designs management applications dedicated to the health insurance sector. Structured, communicating and scalable, these software programs are integrated into the Cegedim Group’s healthcare flow management systems.

Capitalizing on its expertise, Cegedim offers high value-added management solutions to its numerous business sector clients, who are interested in outsourcing, exchanging and controlling their professional data.

Pharmaceutical CRM, Cegedim core business:

In a classic CRM set-up, a supplier directly markets its products to its clients, who, in return, order goods from the supplier.
In the pharmaceuticals market, sales and marketing are separate:

1. medical sales reps (pharmaceutical companies’ sales forces) market drugs to healthcare professionals, for example. These professionals in turn prescribe them to their patients, but they never sell drugs to their patients;
2. retail drug sales are made by tens of thousands of points of sale, including pharmacies, which are supplied by various distribution channels, including wholesale distributors; these distributors are the pharmaceutical companies’ principal direct clients.

If pharmaceutical companies’ knowledge is limited to these direct clients, they are unable to determine where their drugs are being sold and why healthcare professionals are prescribing them, or to gauge the effectiveness of their promotional efforts.
Since patients are free to choose their doctor and/or their pharmacist, there is not even a link between where the drugs are prescribed and where they are sold. Furthermore, generic drug may be substituted for the one prescribed by the doctor.

Cegedim uses its position at the nexus of all these players to create strategic databases and software solutions. Its products and services enable pharmaceutical companies’ sales and marketing departments to optimize their strategies and provide all sorts of healthcare professionals with the most effective information and tools available.