 |
|
Itops |
|
| |
 |
|
| |
Sales force optimization |
|
| |
|
|
| |
8 countries in Europe |
|
| |
|
|
| |
For more information:
Itops
112 rue d'Aguesseau
92641 Boulogne-Billancourt Cedex
Tel: 01 49 09 22 00
Fax: 01 46 03 45 95
|
|
|
|
Itops offers its customers to assist them in reorganizing their promotional networks. Its expertise lies mainly in the following areas:
- the strategic analysis of market issues and the definition of a promotional plan (marketing plan, segmentation, targeting),
- the size and structure of the target sales force, definition of an action plan per network, challenging the positioning of products in a portfolio,
- sectorization of sales forces by optimizing human criteria (distance from the delegate, the sector size), trades (customer retention, new knowledge of the sector) and environmental (road density, consistency between the medical sectors created),
- support the implementation of the new structure, the allocation of visitors, the challenge and the definition of bonus plans, customized reporting tools, managing change.
The Itops Navi software provides Itops customers with a tool specifically offering a geographical overview that also features physician geocodes and allows reps, regional managers, sales managers and general managers to conduct a monthly performance analysis of their territory in terms of sales, business and any other cost indicator associated with an individual (physician, pharmacists, etc.) or a geographical zone in France and in Europe (Geographic Analysis Units, sector, region). |
|
