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CRM and strategic data
• CRM for medical representatives: Cegedim Dendrite
• Sales force optimization: Itops
• Market research studies:
Cegedim Strategic Data,
• Sales statistics: Cegedim SA, Cegers, Infopharm, InfoSanté
• Prescription analysis: Cegedim Customer Information
Medecines are prescribed by doctors who are not direct purchasers of goods produced by the pharmaceutical industry. And yet doctors are the audience toward which pharmaceutical companies must direct and target their marketing efforts without having the individual information provided by a traditional client-supplier relationship.
Therefore the main objective of CEGEDIM is to offer pharmaceutical companies’ marketing and sales divisions a better understanding of where drugs are sold, who prescribes them and why. CEGEDIM develops exclusive databases that respond to these problems, along with the most efficient information tools allowing pharmaceutical companies to optimize their CRM (Customer Relationship Management) approaches. They are thus able to persuade prescribing doctors with the best chances of success.
In particular, CEGEDIM offers:
- Tools for optimizing information resources and sales and marketing investments.
- Report and analysis tools for office and hospital sales forces.
- Databases and tools that provide better knowledge of prescribers.
- Strategic marketing, operational marketing and competition monitoring tools and studies.
- Performance measurement and promotional spending auditing tools.
- Pharmacy order taking tools.