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Activities - CRM and strategic data


CRM AND STRATEGIC DATA

CRM for medical representatives:
Cegedim Dendrite
 
  Business Intelligence:
Reportive
 
 
Market Research Studies:
Cegedim Strategic Data
 
  Sales force optimization:
Itops
 
 

Sales statistics for pharmaceutical products:
Cegedim SA, Cegers, InfoSanté
 
  Medical prescription analysis:
Cegedim Customer Information
 
  Corporate databases and associated services:
Cegedim Communication Directe (CCD)
 
  Printing and package inserts:
Pharmapost
 
 

Medical Sample Management:
Pharmastock

The CRM and strategic data sector brings together the Cegedim Group services intended mainly for pharmaceutical companies.

Medicines are prescribed by doctors who are not direct purchasers of goods produced by the pharmaceutical industry. And yet doctors are the audience toward which pharmaceutical companies must direct and target their marketing efforts without having the individual information provided by a traditional client-supplier relationship.

Therefore the main objective of Cegedim is to offer pharmaceutical companies’ marketing and sales divisions a better understanding of where drugs are sold, who prescribes them and why. Cegedim develops exclusive databases that respond to these problems, along with the most efficient information tools allowing pharmaceutical companies to optimize their CRM (Customer Relationship Management) approaches. They are thus provided with the best chances of success in persuading prescribing doctors.
Cegedim’s solutions combine performance and compliance with the Public Health Code and the personal data protection regulations in force in all the countries concerned.

In particular, Cegedim offers:

  • tools for optimizing information resources, sales and marketing investments,
  • reporting and analysis tools for sales force,
  • databases and tools that provide better knowledge of prescribers,
  • strategic marketing, operational marketing and competition monitoring tools and studies,
  • performance measurement tools and promotional spending auditing tools,
    business intelligence solutions.

 

 


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