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Activities - CRM and strategic data - Cegers

 

Cegers

   
 
Sales statistics for pharmaceutical products
 
   
 

See also:

Cegedim Sales Statistics, Infosante

 
   
 

For more information:

Cegers
137, rue d'Aguesseau
92100 Boulogne Billancourt - France
Tel.: + 33 (0)1 49 09 22 00
Fax: + 33 (0)1 46 03 45 95


 

Cegers is a subsidiary owned 50% by Cegedim SA and 50% by GERS. It develops “customized” studies for pharmaceutical companies and service providers based on sales data from a range of different sources (GERS, IMS, Nielsen, IRI, etc.). Cegers also oversees the objectives of pharmaceutical companies (calculation and monitoring of targets, rankings, bonus calculation).

These customized studies are sent on a monthly or weekly basis to the pharmaceutical companies’ sales forces via various media:

  • Click-Pharma: micro software that retrieves trend charts and pre-formatted graphs,
  • Click-Pocket: palm or pocket PC software whose philosophy is identical to Click-Pharma,
  • TEAMS Vision: EIS (Executive Information System) integrated in the TEAMS package.

 

 

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