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Cegedim, Sales statistics department |
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Sales statistics for pharmaceutical products |
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See also:
Cegers, Infosante
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For more information:
Cegedim
137, rue d'Aguesseau
92100 Boulogne Billancourt - France
Tel.: + 33 (0)1 49 09 22 00
Fax: + 33 (0)1 46 03 45 95
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This department manages the French pharmaceutical products database (CIP codes file) on behalf of the pharma industry CIP (Club Inter Pharmaceutique) association. It processes and establishes sales statistics for all the pharmaceutical products by geographic analysis units on behalf of the GERS (economic interest group made up of the pharmaceutical companies operating in France) using data collected from wholesale distributors and pharmaceutical companies.
Since 1999, these statistics have been available online on a weekly basis. The most recent geographical segmentation (746 geographic units divided into 4,612 Sales Points Aggregates or APV each containing 3 to 8 pharmacies), which is much more homogeneous in terms of activity volume, allows pharmaceutical companies to develop true micro-marketing strategies.
France is one of the few countries in the world in which the industry has joined forces to produce its own statistics and the system has become a benchmark for both industry and public health authorities. |
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