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Specializing in professional databases and promotional tools throughout the world and backed by its expertise in these areas, Cegedim has developed a specific department for its French activities in the field of direct marketing, Cegedim Communication
Directe (CCD), which offers:
Specific databases:
- Business & Management: 278,912 companies, classified by revenue figures, with telephone and fax numbers.
- More than 500,000 skilled functions.
- 3,193,314 corporate headquarters with details of the main executive, telephone and fax,
- INSEE: 5,253,131 establishments (exhaustive company index,)
- Professionals: independent professionals, administrations, elected officials.
Data processing:
- Database audit, normalization, restructuring, clearing
- Merge and purge, reconciliation, data consolidation
- Sirénage (reconciliation with the Siren database)
- Data cleaning and enrichment
- “Client data” maintenance using updates specific to CCD
- Analysis of data and client profiles, segmentation, marketing scores
Online services:
- DataDistri: online counter/extractor that independently feeds postal mailing, telemarketing and faxing campaigns with a history of targeting strategies
- SirWeb: allowing access to the INSEE’s Siren repository, enriched with Cegedim information, for the identification and qualification of data contained in client CRM
- GlobalDataControl: providing open access for the triggering of automatic data enrichment and reliability processes
To offer all of these services, CCD relies on programs and tools, a number of which are unique in France, such as the “Source”
database (a log of all establishment transfers and changes of domicile since 1993).
Products and services dedicated to Press and Web publishers:
Products and services dedicated to Press and Web publishers:
Cegedim Communication Directe provides a set of solutions to print and digital news publishers to optimize their customers’ knowledge:
- SIGA meets the requirements of press publishers in the fields of subscription management, direct marketing, circulation, and business intelligence.
- OWA is a Web service designed specifically for publishers of professional content sites requiring strict validation of access. OWA can construct very precise visitor profiles by relying on the Group’s business reference systems.
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