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Cegedim Communication Directe |
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Corporate databases and associated services (CCD) |
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Databases
Data processing
Services for company databases
Subscription management |
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For more information:
www.cegedim-cd.com
ccd.sales@cegedim.fr
Cegedim Communication Directe
127, rue d'Aguesseau
92641 Boulogne-Billancourt Cedex
France
Tel: + 33 (0)1 49 09 24 94
Fax : + 33 (0)1 47 12 90 95
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Cegedim Communication Directe designs, manages and markets a wide range of databases, and is the premier supplier of business address lists in France. CCD provides valuable data for business-to-business communications and, from the acquisition stage to the supply stage, data is updated and refined through input from an extended range of services.
Databases
- Corporate and managerial: 318, 650 companies, categorized by sales, with telephone and fax numbers. More than 544, 000 qualified operational functions.
- CEO: 2, 813, 856 head offices including names of top managers (President and CEO, GM, manager, etc.) or sole proprietors with telephone and fax numbers.
- INSEE Sirène database (official distributor since 1981): 4, 749, 856 establishments (exhaustive company index).
- Professional: independent professionals, administrations, elected officials, hotel-restaurants, senior citizens’ organizations.
- French and European healthcare professionals.
The databases available on the market enable the optimization of communications among professionals by offering a wide choice of possible media: postal service, telephone, fax and e mail (depending on the database).
Data processing
- Standardization, restructuring, clearing.
- Merge and purge (legal entity and individual), reconciliation, data consolidation.
Services for company databases
- Database auditing.
- Automatic concordance with the Sirène database).
- Data cleaning and enrichment.
- “Client data” maintenance using updates specific to CCD.
- Analysis of data and client profiles.
- B to B segmentation, Cegedim Affinity Score: modelling of financial information to develop an optimal segmentation method for B to B prospecting.
To offer all of these services, CCD relies on programs and tools, a number of which are unique in France, such as the “source” database (a log of all the SIRET number changes since 1993).
Subscription management
SIGA: all-purpose professional software package for managing subscriptions and client information (press and home shopping).
Comprehensive, integrated direct marketing services,
CCD offers comprehensive direct marketing services that include every process in the direct marketing chain (design, printing, routing, enveloping and returns analysis). |
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