Cegedim Customer Information provides pharmaceutical companies with defined nominative information on healthcare professionals. Relying on its OneKey database, the world-wide database reference for healthcare professionals, Cegedim Customer Information offers its clients six main types of studies:
Icomed (Medimed in Germany)
Syndicated surveys providing nominative information on doctor’s prescription for Targeting, Profiling and Sales Force activity.
Icomed measures physicians’ preferences in drugs and treatments.
This nominative data is particularly useful in defining doctor and product profiles as well as for conducting more generalized studies.
Docscan
Tailor made surveys providing nominative information on doctor’s attitude towards product usage.
Docscan data is used for predictive targeting and market modeling.
Physician Connect
A complete solution for identifying peer to peer networks.
Both syndicated and custom-tailored surveys are available to suit the specific needs of the client. The service covers both primary and secondary care physicians and other stakeholders.
Doc-opinion
CCI’s web portal form communicating with physicians.
Physicians are invited to log-on to Doc-opinion using their own secure log-in and password. Once on the website they can participate in research, request specific information from CCI or browse the
online web shop to choose an incentive.
Icomed, Docscan and Physician Connect studies have been carried out in ten major European countries. The Physician Connect study is also available in Canada and the United States. |