Nominative information on healthcare professionals

Relying on its OneKey database, the world-wide database reference for healthcare professionals, Cegedim Customer Information offers its clients three main types of studies

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Icomed (Medimed in Germany)

Syndicated surveys providing nominative information on doctor’s prescription for Targeting, Profiling and Sales Force activity. More than half of all French doctors in 19 branches of medicine inform Icomed of their prescribing habits each year. Icomed measures physicians’ preferences in drugs and treatments. This nominative data is particularly useful in defining doctor and product profiles as well as for conducting more generalized studies.

Docscan

Tailor made surveys providing nominative information on doctor’s attitude towards product usage. Docscan data is used for predictive targeting and market modeling. Docscan is available in all European countries and in Australia.

Physician Connect

A complete solution for identifying peer to peer networks. Both syndicated and custom-tailored surveys are available to suit the specific needs of the client. The service covers both primary and secondary care physicians and other stakeholders. For certain pathologies ( rheumatology in 2008, oncology in 2010-2011), multi-country studies are carried out in Europe, Canada and the United States.